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JOB · Open since 2026-10-07
Is a generalist agency still a viable business?
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Generalist agencies are largely replaced by AI.
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Who argues it
- @ImDavidPetersonThe generalist shop is the one AI already replaced.2026-10-07 · Source ↗not in the panel
Generalist agencies still win most clients.
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Nobody argues this yet.
Only specialist agencies survive; generalists fade.
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Nobody argues this yet.